Visual creation for the NŌVA concept

A CREATION BY ARC STUDIO

An imagined institute.
A real experience.

NŌVA explores the meeting of identity, architecture and digital design.

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NŌVA / A PERSONAL APPROACH

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01

The mirror as a starting point.

Self-perception becomes a narrative thread. A portrait in a mirror opens a passage to a private institute, then to a clear and accessible information experience.

02

An explicit fiction.

NŌVA is not a clinic and provides no medical services. Places and people are generated. There are no patients, reviews or medical outcomes associated with this project.

03

Created by ARC.

Art direction, user journeys, visual identity and development form this portfolio exploration. The assessment is a demonstration that transmits no medical data.